SERGEY PARANKO

SERGEY PARANKO

SERGEY PARANKO

Editorial director of Mail.Ru Group

Topic:

New and newest media: adaptation to different media and environments

Biography:

Oversees the work of the nine editions of Mail.Ru Group (daily audience of 10 million people), forming the editorial policy, responsible for the effectiveness of the editorial, selection and evaluation of personnel, the introduction of new delivery formats.

One of the pioneers in the creation of editorial methodology analysts – the metrics based on a study of user attention and engagement.

Lecturer at Facultaty of Journalism at Moscow State University. Winner of the ranking of young russian mediamanagers (2014, 2015). Co-author of the book “How new media change journalism” (2016).

Before moving to the position of editorial director headed the direction of localization of media products Mail.Ru Group in the CIS and Baltic countries.