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COMMUNICATIONS INSIGHTS 2016

October 25, 2016, Moscow

ABOUT

COMMUNICATIONS INSIGHTS Conference will take place in Moscow and will focus on media evaluation. The conference will feature speakers from Russia and other countries sharing the key insights of recent years with the professional PR community. The topics to be discussed at the conference will include the global PR trends and real-time communications evaluation; the hottest aspects of reputation evaluation and the impact of PR practices on business outcomes; the latest innovations in PR; and the employment and future of big and smart data analysis.

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SPEAKERS

OLGA BOBRUS

Director of the Department of consulting and communication research

SERGEY SKRIPNIKOV

Deputy Director, Communications, Internet Initiatives Development Fund (IIDF)

SERGEY PARANKO

Editorial director of Mail.Ru Group

ELENA NOVIKOVA

Press-secretary, Department of Information Technologies of Moscow

ANTON SHESTAKOV

PR Director DCA (Data-Centric Alliance)

MIKHAIL AVETISOV

Solution Expert, Advanced Analytics, Predictive Modelling, SAP

ARTEM GALUSTYAN

International journalist, producer of multimedia projects.

NATALIA KRUPENINA

Deputy Director of Public Relations, Head of External Research Yandex

DENIS TEREKHOV

Managing Partner SNMG

VSEVOLOD PULIA

Chief editor of Russia Beyond The Headlines ( "Russian Newspaper"), co-founder MediaToolbox.ru

IRINA ISKAKOVA

Head of Public Relations of the Analytical Center under the Russian Government

LILIYA GLAZOVA

CEO PR News

LEV MANOVICH

Expert of the theory of New Media. Professor, The Graduate Center, City University of New York (CUNY).Director, Software Studies Initiative softwarestudies.com

PROGRAM

October 25, 2016

TRENDS INSIGHTS

Accessibility and transparency are today’s key factors for brands, companies and even countries in achieving success . As spendings on image and reputation grow, reputation audit and analysis of constantly increasing amounts of data become essential for PR, GR and Brand Management.

DATA INSIGHTS

Since it takes year to build the image and reputation, being able to analyze and evaluate them effectively is one of the rarest competences in the field of PR analysis. The conference organizers aim to gather the leading experts in this area with experience in handling massive amounts of data to come share their insights and experience.

COM INSIGHTS

To achieve success, one needs to identify the goal of one’s effort. Understanding the trends in communications, the principles of creating synergy across all modern media and how media consumption works enables professionals in this industry to develop effective and therefore successful communication and content strategies.